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Course Content

Chapter 1. Website Design with WordPress

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Created
Ranjan Barman
Level
Beginner
Duration
30 Hours
Total Chapters
13
No of Online Classes
30

Course Content

Chapter 1. Website Design with WordPress

  • Overview of the course content and objectives
  • Importance of web design skills in today’s market
    • Explanation of domains and hosting
    • How to purchase a domain
    • Choosing the right hosting provider
  • Step-by-step WordPress installation guide
  • Initial setup configurations
  • Overview of the WordPress dashboard
  • Key features and functionalities
  • General settings
  • Choosing and installing a theme
  • Basic customization (menus, widgets, etc.)
  • What is Elementor?
  • Benefits of using Elementor
  • Installing and activating Elementor
  • Basic interface and features
  • Creating and editing pages
  • Advanced widgets and settings
  • Building complex layouts
  • Using templates and global widgets
  • Introduction to plugins
  • Essential plugins for WordPress
  • Using widgets to add functionality
  • Principles of responsive design
  • Making your website mobile-friendly
  • Basic SEO practices for WordPress
  • Planning your project
  • Implementing learned skills
  • Testing and launching your website
  • Regular maintenance tasks
  • Backup solutions
  • Security measures and best practices

Chapter 2. Search Engine Optimization (SEO)

  • What is SEO?
  • The importance of SEO in digital marketing
  • Overview of SEO components (On-page, Off-page, Technical)
  • Installing popular SEO plugins (e.g., Yoast SEO, Rank Math)
  • Initial plugin configuration and setup
  • Creating and setting up a Google Analytics account
  • Integrating Google Analytics with your website
  • Creating and setting up a Google Search Console account
  • Verifying your website with Search Console
  • Creating and setting up a Bing Webmaster Tools account
  • Verifying your website with Bing
  • Creating and setting up a Google Tag Manager account
  • Integrating Tag Manager with your website
  • Linking SEO plugins with Google Analytics, Search Console, and Tag Manager
  • Submitting your website and individual pages for indexing
  • Managing user permissions in Search Console, Analytics, and Tag Manager
  • Creating accounts for tools like SEMrush, Ahrefs, and Moz
  • Overview of keyword research tools and their functionalities
  • Analyzing website’s Domain Authority (DA) and selecting appropriate keywords
  • Keyword Difficulty (KD), Search Difficulty (SD), and Paid Difficulty (PD) explained
  • Techniques for researching competitor keywords
  • Using Google Trends for keyword and topic analysis
  • Optimizing Website Content: Title tags, permalinks, H2 tags, and meta descriptions
  • Techniques for optimizing images, including Alt text
  • Inbound and Outbound Linking Strategies
  • Content Planning & Creation
  • Rules for SEO-Friendly Content
  • Understanding Backlinks and Their Impact
  • Link Building Technique
  • Understanding Backlinks and Their Impact
  • Link Building Technique
  • Website Speed and Mobile Optimization
  • Identifying and resolving crawling and indexing issues
  • Introduction to structured data and schema markup
  • Implementing schema markup
  • Understanding Content Delivery Networks (CDN) and Accelerated Mobile Pages (AMP)
  • Measuring and Analyzing SEO Performance
  • Leveraging Search Console data for SEO improvements
  • Steps for creating a comprehensive SEO strategy
  • Maintaining and updating SEO efforts
  • Analyzing case studies of successful SEO strategies

Section 3. Facebook & Instagram Marketing

  • Business Page and Account Creation
  • Visual Branding with Canva
  • Content Strategy
  • Best practices for creating and posting organic content
  • Content planning and calendar creation
  • Setting up and managing a business portfolio
  • Employee access creation and roles management
  • Adding assets to the business account
  • Adding assets to the business account
  • Creating a Facebook Ads account
  • Setting up payment methods and billing
  • Pixel creation and installation
  • Events setup in Events Manager
  • Conversion API (CAPI) set up
  • Exploring the Facebook Ad Library and analyzing competitors’ ad strategies
  • Gaining insights for creative and targeting ideas
  • Creating image, carousel, and video ads
  • Understanding and creating special category ads
  • Setting up lead generation, sales, catalog sales, engagement, and retargeting ads
  • Key metrics and KPIs for Facebook and Instagram
  • Using insights to refine strategies
  • A/B Testing for Ads and Content
  • Tools and techniques for effective reporting
  • Analyzing data to improve social media performance

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Flexibility in Planning and Teaching

Theoretical Knowledge

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Practical Skills

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Individual Work with a Mentor

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Final Individual Project

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