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Digital Marketing Action Plan

A structured roadmap designed to take your business from launch to sustainable growth in just 12 weeks.

Phase 0

Day -5 to 0

Pre-Onboarding

Activities

  • Discovery call with client
  • Collect branding assets (logo, brand colors, info)
  • Choose Blogrator packages:
  • Website Design ($150)
  • Social Media (Basic/Advanced/Pro)
  • Ad Package (Meta/Google)
  • Consultation (optional)

Deliverables

  • Signed contract
  • Access to domain, social media, existing marketing tools

Phase 1

Day 0-14

Website Design & Social Media Kickoff

Tasks

  • Website Design & Development (Day 0-15) – Blogrator
  • Social Media Content Creation – Ongoing – Blogrator
  • Finalize Social Strategy (Day 0-3) – You + Blogrator

Outputs

  • Responsive, SEO-ready website
  • Branded social profiles (3-5 platforms)
  • 30-day content calendar

Packages: Website Design ($150), Social Media – Advanced ($200/month)

Phase 2

Day 15-30

SEO + CRM Setup

Tasks

  • SEO Campaign Setup (Day 15+) – Blogrator
  • CRM & Automation Setup (Day 15-30) – Your Team
  • Email Workflows (Day 20-27) – You

Deliverables

  • SEO metadata, performance optimization
  • GHL CRM setup, pipelines, automation
  • Welcome/nurture email series

Tools: Blogrator SEO, GoHighLevel

Phase 3

Day 30-45

Ad Creative Development

Tasks

  • Ad Creatives (Day 30-40) – Blogrator / You
  • Conversion Tracking (Day 30-37) – You

Assets

  • Short videos, static creatives
  • Target audience profiles
  • Landing page optimization

Optional Upgrade: Social Pro ($350/month)

Phase 4

Week 6-8

Launch Paid Ads

Platform Launch

  • Meta Ads (Day 45-50): $300-$600
  • Google Ads (Day 52-56): $300-$600
  • YouTube Ads (Day 60+): $200+

KPIs

  • CTR > 2%
  • Conversion Rate: 3-5%
  • Defined CPA/CPL targets

Phase 5

Month 3

Cold Outreach & Retargeting

Tasks

  • Email & LinkedIn Outreach (Day 65-70)
  • Retargeting (Day 70+)
  • Cold SMS Follow-ups (Day 75+)

Goal: Warm up leads, increase appointments

Tools: Instantly.ai, Apollo, Lemlist, Meta Ads Manager, GA4, GHL

Phase 6

Week 10+

Continuous Sales & Scaling

Activities

  • Week 10-12: Consistent leads/sales
  • Week 12+: Optimize ROAS/CPA
  • Ongoing: CRM refinement, scale ads, influencers

Expected: First sales by Week 9-11, stable funnel by Month 3

Phase 1

Day 0-14

Website Design & Social Media Kickoff

Tasks

  • Website Design & Development (Day 0-15) – Blogrator
  • Social Media Content Creation – Ongoing – Blogrator
  • Finalize Social Strategy (Day 0-3) – You + Blogrator

Outputs

  • Responsive, SEO-ready website
  • Branded social profiles (3-5 platforms)
  • 30-day content calendar

Packages: Website Design ($150), Social Media – Advanced ($200/month)

 

Phase 2

Day 15-30

SEO + CRM Setup

Tasks

  • SEO Campaign Setup (Day 15+) – Blogrator
  • CRM & Automation Setup (Day 15-30) – Your Team
  • Email Workflows (Day 20-27) – You

Deliverables

  • SEO metadata, performance optimization
  • GHL CRM setup, pipelines, automation
  • Welcome/nurture email series

Tools: Blogrator SEO, GoHighLevel

 

Phase 0

Day -5 to 0

Pre-Onboarding

Activities

  • Discovery call with client
  • Collect branding assets (logo, brand colors, info)
  • Choose Blogrator packages:
  • Website Design ($150)
  • Social Media (Basic/Advanced/Pro)
  • Ad Package (Meta/Google)
  • Consultation (optional)

Deliverables

  • Signed contract
  • Access to domain, social media, existing marketing tools

Phase 1

Day 0-14

Website Design & Social Media Kickoff

Tasks

  • Website Design & Development (Day 0-15) – Blogrator
  • Social Media Content Creation – Ongoing – Blogrator
  • Finalize Social Strategy (Day 0-3) – You + Blogrator

Outputs

  • Responsive, SEO-ready website
  • Branded social profiles (3-5 platforms)
  • 30-day content calendar

Packages: Website Design ($150), Social Media – Advanced ($200/month)

Phase 2

Day 15-30

SEO + CRM Setup

Tasks

  • SEO Campaign Setup (Day 15+) – Blogrator
  • CRM & Automation Setup (Day 15-30) – Your Team
  • Email Workflows (Day 20-27) – You

Deliverables

  • SEO metadata, performance optimization
  • GHL CRM setup, pipelines, automation
  • Welcome/nurture email series

Tools: Blogrator SEO, GoHighLevel

Phase 3

Day 30-45

Ad Creative Development

Tasks

  • Ad Creatives (Day 30-40) – Blogrator / You
  • Conversion Tracking (Day 30-37) – You

Assets

  • Short videos, static creatives
  • Target audience profiles
  • Landing page optimization

Optional Upgrade: Social Pro ($350/month)

Phase 4

Week 6-8

Launch Paid Ads

Platform Launch

  • Meta Ads (Day 45-50): $300-$600
  • Google Ads (Day 52-56): $300-$600
  • YouTube Ads (Day 60+): $200+

KPIs

  • CTR > 2%
  • Conversion Rate: 3-5%
  • Defined CPA/CPL targets

Phase 5

Month 3

Cold Outreach & Retargeting

Tasks

  • Email & LinkedIn Outreach (Day 65-70)
  • Retargeting (Day 70+)
  • Cold SMS Follow-ups (Day 75+)

Goal: Warm up leads, increase appointments

Tools: Instantly.ai, Apollo, Lemlist, Meta Ads Manager, GA4, GHL

Phase 6

Week 10+

Continuous Sales & Scaling

Activities

  • Week 10-12: Consistent leads/sales
  • Week 12+: Optimize ROAS/CPA
  • Ongoing: CRM refinement, scale ads, influencers

Expected: First sales by Week 9-11, stable funnel by Month 3

Phase 6

Week 10+

Continuous Sales & Scaling

Activities

  • Week 10-12: Consistent leads/sales
  • Week 12+: Optimize ROAS/CPA
  • Ongoing: CRM refinement, scale ads, influencers

Expected: First sales by Week 9-11, stable funnel by Month 3

  • Summary Timeline
  • Day 0-15:    Website + Social Setup
  • Day 15-30:  SEO & CRM Automations
  • Day 30-45:  Ad Creative Production
  • Day 45-60:  Paid Ads Launch
  • Day 60-75:   Outreach & Retargeting
  • Day 75+:      Sales Optimization & Scaling
  • Optional Add-Ons
Enhance your plan after the initial launch phase.

Blog Content MarketingMonth 2+

Boost SEO, build authority

Video EditingMonth 2+

Improve engagement

AI ChatbotMonth 3+

Increase site conversions

Ready to Execute Your Growth Plan?

This action plan is your blueprint for success. Let’s work together to bring it to life.

Discuss Your Action Plan