In February 2024, Blogrator Web Service partnered with a dental clinic to enhance their digital marketing efforts across Facebook, Instagram, and Google Ads. The primary objectives were to increase website schedules for dental appointments, optimize ad spend, and target relevant demographics to maximize engagement and conversions.

Objectives

• Increase Website Schedules: Drive more dental appointment bookings through targeted advertising.
• Optimize Ad Spend: Achieve a lower cost per result while maintaining high engagement.
• Target Relevant Demographics: Focus on age and gender groups most likely to convert.
• Continuous Improvement: Regularly monitor and adjust campaigns to enhance performance.

Campaign Strategy

Ad Platforms Used:

• Facebook
• Instagram
• Google Ads

Target Demographics:

• Age: 18-54
• Gender: Both men and women
• Geographic Location: Targeted local area where the dental clinic operates

Budget Allocation:

• Daily budget optimized based on ad performance and engagement metrics.

Performance Overview

Facebook and Instagram Ads

Total Amount Spent: £5,804.84

Website Schedules:

• Total: 701
• Cost per website schedule: £8.28

Demographics:

• 18-24 years: Moderate engagement
• 25-34 years: Highest engagement
• 35-44 years: Good engagement
• 45-54 years: Moderate engagement
• Gender Split:
  • Men: 37% (259 schedules) at £7.91 per result
  • Women: 62% (434 schedules) at £8.49 per result

Key Insights:

• The highest engagement was seen in the 25-34 age group, indicating a significant interest in dental services among younger adults.
• Women were more likely to schedule appointments than men, with a 62% conversion rate.

Google Ads

Total Amount Spent: £1.98K

Results:

• Clicks: 1.29K
• Impressions: 12K
• Conversions: 129
• Cost per click (CPC): £1.53
• Cost per conversion: £15.35

Key Insights:

• Google Ads drove a substantial number of clicks and conversions, highlighting its effectiveness in reaching a broader audience.
• The cost per conversion was higher compared to social media platforms, but the overall conversion rate was impressive.

Recommendations for Other Dental Clinics

• Target the Right Demographics: Focus on the 25-34 age group for higher engagement and conversions. Tailor your messaging to address the specific needs and concerns of this demographic.
• Utilize Multiple Platforms: Leverage both social media and search engine ads to reach a wider audience. Facebook and Instagram are excellent for engagement, while Google Ads can drive high-intent traffic.
• Optimize Ad Spend: Monitor the performance of your ads regularly and adjust the budget allocation based on what works best. Aim for a balance between cost-effectiveness and conversion rates.
• Engage Women: Women are more likely to engage and convert on dental ads. Create targeted campaigns that appeal to women’s preferences and concerns regarding dental health.
• Continuous Monitoring and Adjustment: Regularly analyze the performance data and make necessary adjustments to the ad creatives, targeting, and budget to continuously improve results.

Conclusion

Blogrator Web Service successfully managed the dental clinic’s Facebook, Instagram, and Google Ads campaigns, achieving significant website schedules and conversions. By targeting the right demographics and optimizing ad spend, we demonstrated the effectiveness of a well-rounded digital marketing strategy in the dental industry.

If you are a dental clinic looking to enhance your online presence and drive more appointments through effective digital marketing, contact Blogrator Web Service for tailored solutions that deliver results.