AI Chatbot Development for Small Business — Built on Claude
Custom AI chatbots that actually understand your business, capture leads 24/7, and answer questions like your best employee. Built on Claude or OpenAI, deployed on your website in 3-7 days from £159.
Quick answer
Blogrator builds AI chatbots for small business websites at a fixed price: £159 for a FAQ bot, £239 for a bot trained on your whole website with lead capture, and £389 for a booking bot that schedules appointments into GoHighLevel and also answers your Facebook and Instagram messages. It works on WordPress, Shopify, Wix, Squarespace and plain HTML sites, and it is instructed to say it does not know rather than guess.
Last updated 25 September 2026What is included, and what is not
Included
- A chatbot written in your tone, installed on your site
- Lead capture inside the conversation (Trained and Booking Bot)
- A human handover rule, so real people reach a real person
- Calendar booking into GoHighLevel (Booking Bot)
- Facebook and Instagram DM answering (Booking Bot)
- Testing before handover, plus revisions on every tier
Not included
- Ongoing AI platform usage, if any (we give you the exact figure before you order)
- A GoHighLevel account for the Booking Bot (our £23/month sub-account is enough)
- Writing your business information from scratch; we shape what you send
Who this is for
A good fit if
- Websites that get visitors outside office hours
- Businesses answering the same questions over and over
- Service businesses that book appointments
Probably not for you if
- Your site gets very few visitors: fix traffic first, the bot needs people to talk to
- Every enquiry needs a custom quote from a person; the bot can only qualify and hand over
How it compares
| Blogrator | Typical agency | Doing it yourself | |
|---|---|---|---|
| Price | £159–£389, one time | Often a setup fee plus a monthly fee | Monthly tool subscription |
| Trained on your business | Yes, from your content | Usually | You train it yourself |
| Says “I don’t know” instead of guessing | Built in | Varies | Depends on your setup |
| Hands over to a person | Built in | Usually | Up to you |
Order online
Secure card checkout by Stripe, billed in USD. Prefer to talk first? Book a free 30-minute call, or see the full package details.
Buyer questions
How is this different from a live chat widget?
A live chat widget needs a person to answer it. The AI chatbot answers on its own from your content, day and night, and hands the conversation to a person when it should.
Can it reply in more than one language?
Yes. Tell us which languages your customers use and we test each one before handover.
Where do the leads go?
To your email on every tier, or into your CRM. The Booking Bot puts them straight into GoHighLevel together with the appointment.
Can I change what it says later?
Yes. Your revisions cover changes during the build. After that, updates are quick; we quote them, or you can book an hourly session.
Key Features
Claude / OpenAI Powered
Built on the same LLMs used by ChatGPT and Anthropic. Real intelligence, not rule-based scripts.
Trained on Your Business
We feed it your services, FAQs, pricing, policies — it answers like you would, not like a generic bot.
Lead Capture Built-In
Every conversation can capture email, phone, and intent — pushed straight to your CRM or Calendly.
Conversation Guardrails
Hallucination protection, off-topic deflection, escalation-to-human flows configured by default.
What's Included
Chatbot Setup
- Custom system prompt tailored to your business voice
- Knowledge base ingestion (PDFs, websites, FAQs)
- Welcome messages and conversation starters
- Multi-language support if needed
- Fallback to human handoff
Lead Capture
- In-chat email + phone capture
- Lead scoring based on conversation intent
- Webhook to GHL, HubSpot, Calendly, Zapier
- Email notifications on hot leads
- Custom lead-qualification flows
Integration & Deploy
- Embeddable script for any website (1 line of code)
- WordPress, Shopify, Webflow, custom site support
- Mobile-responsive chat widget
- Color + branding match to your site
- Analytics dashboard for conversation tracking
Quality & Safety
- Hallucination protection (only answers from your knowledge)
- Off-topic deflection
- Rate limiting and abuse protection
- Privacy-compliant logging (GDPR/CCPA ready)
- Conversation history search
5 Live Products We've Shipped
Every product below is in production with paying users. Open any link and see what we build.
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How We Ship
Discovery & Knowledge
We collect your FAQs, pricing, services, and policies. You upload PDFs or share URLs — we ingest the rest.
Build & Train
Custom system prompt, knowledge base, lead-capture flows, branding — all configured to your business.
QA & Test
We stress-test 50+ conversation paths to catch hallucinations, off-topic answers, and edge cases.
Deploy & Train You
One-line install on your site. Loom walkthrough so you can edit answers and view leads yourself.
Modern Tools, Battle-Tested
Why Most Small Business Chatbots Fail (And How We Fix That)
Most chatbots small businesses deploy are useless — they're either rule-based scripts that miss everything outside their tree, or generic ChatGPT wrappers that hallucinate prices and make up policies. A real AI chatbot needs careful setup: knowledge ingestion, guardrails, lead capture, and escalation flows. That's what we build.
Rule-Based vs Real AI
The cheap chatbot tools you see advertised (£23/mo) are mostly decision trees with a few canned responses. They fail the moment a real user asks something slightly off-script. We build on Claude or GPT — actual LLMs that understand intent, not match keywords.
Hallucination Protection
Generic AI chatbots make up answers. A customer asks 'what's your refund policy' and the bot invents one. We use retrieval-augmented generation (RAG) so your chatbot can only answer from YOUR documented policies. If it doesn't know, it says 'let me get someone from the team' — not 'sure, we offer 60-day refunds' when you actually don't.
Built-In Lead Capture
Most chatbots forget the most important job: capturing leads. We bake email + phone capture into every conversation flow, with smart timing (only ask after value is delivered, not on first message). Leads push straight to your CRM, no copy-paste.
Founder-Led Build, Not Agency Outsource
When you hire us, Ranjan builds your chatbot personally — no junior dev experimenting on your business. We've shipped chatbots inside live production SaaS (see ItzSEO and AI Call Center) so we know what works.
Transparent, Fixed-Price Packages
Packages
- Try Us First£159
Minimal AI chatbot — 10 FAQ ingestion, basic lead capture, embed-ready. 2-3 days. Test our quality with low risk.
- Starter Chatbot£239
1 chatbot, up to 50 FAQ ingestion, lead capture, email notifications, custom branding. 3-5 day delivery.
- Advanced Chatbot£389
Everything in Starter + GHL/HubSpot/Zapier integration, conversation analytics, multi-language, RAG over large document base, lead-qualification flows, voice mode (optional). 5-14 days.
All packages include scoping call, written spec, code handover, documentation, and 14 days post-launch support.
Timeline
Free Dev Audit
30-min call. We scope your project, define success criteria.
Written Spec
One-page spec with deliverables, timeline, and fixed price.
Build & Iterate
Daily Loom updates. You can request changes anytime before final ship.
Ship & Support
Production deploy, code handover, documentation. 14 days free post-launch fixes.
Want a custom quote for your project? Book a free dev audit and we'll deliver a written spec within 24 hours.
Book Free Dev AuditFrequently Asked Questions
How is this different from ChatGPT or a Tidio bot?
ChatGPT isn't trained on YOUR business — it'll make up answers about your prices and policies. Tidio-style bots are decision trees that can't handle unscripted questions. Our chatbots use real LLMs (Claude / GPT) constrained to YOUR knowledge base, so they answer accurately AND handle anything a customer asks.
Can it capture leads and push them to my CRM?
Yes — every chatbot includes lead-capture by default. We integrate with GoHighLevel, HubSpot, Salesforce, Zapier, Make, Calendly, or any webhook. When the chatbot captures an email, it shows up in your CRM within seconds.
Will it work on my website (WordPress / Shopify / etc.)?
Yes. The chatbot installs with a single line of JavaScript that works on any platform — WordPress, Shopify, Webflow, Wix, Squarespace, or fully custom sites. No plugin needed.
What does it cost to run after you build it?
API costs only — typically £4-50/month depending on conversation volume. Claude is roughly $0.003 per typical conversation, OpenAI similar. No platform fees, no per-conversation charges from us. You pay the LLM provider directly using your own API key.
Can I edit the answers myself after launch?
Yes. We give you access to a simple admin panel where you can edit the chatbot's knowledge, FAQs, and lead-capture rules without touching code. Full Loom walkthrough included.
How do you handle hallucinations?
Three layers: (1) RAG architecture means the bot only answers from your documented knowledge — it can't invent prices or policies. (2) System prompt explicitly tells it to say 'I don't know, let me connect you with a human' for anything outside its knowledge. (3) We test 50+ adversarial questions during QA to catch edge cases.
Is it GDPR / CCPA compliant?
Yes. Conversation logs are pseudonymized, users can opt out of data collection, and we provide a data deletion endpoint. We can also configure zero-logging mode if you want maximum privacy.
Do you offer voice / phone integration?
Yes — at the Advanced tier we can add voice mode using OpenAI's voice API or Twilio. The chatbot becomes a phone agent that callers can talk to, with the same knowledge and lead-capture as the web version.
Ready to Launch Your AI Chatbot?
Book a free 30-min call. We'll review your site, scope the chatbot, and give you a fixed quote.