Social Media Marketing & Meta Ads

Facebook and Instagram, organic and paid — from Business Manager setup to profitable lead campaigns you manage yourself. Live 1-on-1, on your own ad account.

5 hours total $50 full course Or start with 1 hour — $10 Live 1-on-1 on Zoom
$10
per hour — take exactly what you need, even a single hour on one topic
$50
full 5-hour course, every module below
Free
30-minute planning call before you pay anything

Full Syllabus — 5 Hours

Every hour is a live 1-on-1 session on your screen, on your project. Take the full course in order, or book any single hour on the topic you need.

01

Meta Foundations: Business Manager Done Right

Hour 1
  • Business Manager vs personal ad account — why structure decides everything later
  • Creating Business Portfolio, ad account, and Meta Pixel without the usual traps
  • Facebook Page + Instagram professional account setup and linking
  • Domain verification and dataset (pixel) installation on WordPress/GHL
  • Payment methods, spending limits, and avoiding the new-account ban wave
  • Roles and permissions: adding clients or team members safely
  • Account health: what triggers Meta restrictions and how to stay clean
02

Organic Social: Content That Builds an Audience

Hour 2
  • Content pillars: planning 30 days of posts in one sitting (with AI)
  • Reels vs feed vs stories in 2026 — where reach actually lives
  • Hooks, captions and CTAs: the 3-part post formula
  • Hashtags, trial reels, and what the algorithm currently rewards
  • Creating with AI: Claude for captions/scripts, image tools for creatives
  • Scheduling with Meta Business Suite — free and sufficient
  • Reading insights: which numbers matter, which are vanity
03

Campaign Setup: Your First Lead Campaign

Hour 3
  • Campaign objectives decoded: leads vs traffic vs engagement vs sales — choosing right
  • Advantage+ vs manual campaigns: when to let Meta decide
  • Audience targeting in 2026: broad vs interest vs custom — what actually works now
  • Custom audiences: website visitors, engagers, customer lists
  • Lookalikes and when they still earn their keep
  • Budgets: CBO vs ABO, daily vs lifetime, realistic minimums ($5–20/day)
  • Building a complete lead campaign live, on your account
04

Creative & Copy That Converts

Hour 4
  • The creative is the targeting: why ad creative decides 70% of performance
  • Ad formats: single image, video, carousel — specs and safe zones
  • Writing primary text, headlines and descriptions with AI (and the character limits that matter)
  • UGC-style creative: shooting scroll-stopping video on a phone
  • Lead forms vs landing pages: cost-per-lead trade-offs
  • A/B testing that means something: one variable, adequate spend, patience
  • The creative refresh routine: beating ad fatigue before CPL climbs
05

Management, Optimization & Reporting

Hour 5
  • The daily 10-minute check vs the weekly deep-dive: what to look at, what to ignore
  • Reading Ads Manager: CPM, CTR, CPC, CPL — benchmarks by industry
  • When to kill an ad, when to wait: the 50-impression trap and learning phase
  • Scaling: vertical (budget) vs horizontal (audiences/creatives) without breaking performance
  • Retargeting funnels: warm audiences that convert at half the CPL
  • Client reporting: a simple monthly report that keeps retainers alive
  • Troubleshooting: rejected ads, restricted accounts, sudden CPL spikes
Need more depth after hour 5? Extra hours are $10 each — most students add one hour of retargeting or a monthly optimization check-in.

This Course Fits You If…

Local business owners

Run your own $10–20/day lead campaigns instead of paying an agency $397/mo to do it.

Freelancers

Meta ads management is one of the most-sold services on Fiverr. Five hours gets you to deliverable skill.

Creators & personal brands

Hours 2 and 4 alone — organic content plus creative — are bookable separately for $20 total.

Marketing staff

Your company needs someone in-house who understands Ads Manager. Become that person in a week.

Book First, Pay After We Talk

1

Book a free 30-min call

We map what you already know, what you want to build, and which hours you actually need. No payment online — nothing to pay before this call.

2

Get your plan

You leave the call with a written hour-by-hour plan: full course, a subset, or a single session.

3

Pay per session

$10 per hour, paid as you go via PayPal or Stripe link after we agree the plan. Stop any time — no packages you're locked into.

4

Learn on your project

Every session is hands-on, on your own site and accounts, with recordings and WhatsApp doubt support between sessions.

Frequently Asked Questions

What if I need more than 5 hours?

Extra hours are $10 each, same as the base rate. Some students add an hour of advanced retargeting or a monthly check-in call. No packages, no minimums.

How do I pay? There's no payment button.

Book the free 30-minute planning call first. We agree what you need, then you pay $10 per session via PayPal or Stripe link. Nothing is charged online before we've spoken.

Do I need an ad budget to take the course?

For hours 3–5 you'll want at least $5–10/day of test spend on your own account — that's how you learn on real data. Hours 1–2 need no spend at all.

Facebook banned my ad account before. Can you help?

Hour 1 covers account health and the common restriction triggers. If your account is currently restricted, mention it on the planning call — recovery is sometimes possible and we'd start there.

Is Instagram included?

Yes — Meta ads run across Facebook and Instagram from one Ads Manager, and hour 2's organic content system covers both platforms.

Who teaches it?

Ranjan Barman — 10 years on Fiverr, 743 orders, 5.0 rating across 340 reviews, managing live Meta campaigns for agency clients. You learn inside a real Ads Manager, not on slides.

Start With One Hour. $10.

Book the free 30-minute call and we'll plan your first session together.

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