Google Ads Setup & Management

From conversion tracking to Performance Max — build search campaigns that capture people already looking for what you sell. Live 1-on-1, on your own account.

5 hours total $50 full course Or start with 1 hour — $10 Live 1-on-1 on Zoom
$10
per hour — take exactly what you need, even a single hour on one topic
$50
full 5-hour course, every module below
Free
30-minute planning call before you pay anything
Hour by Hour

Full Syllabus — 5 Hours

Every hour is a live 1-on-1 session on your screen, on your project. Take the full course in order, or book any single hour on the topic you need.

01

Account Setup & Conversion Tracking First

Hour 1
  • Google Ads account structure: account → campaign → ad group → keywords/ads
  • Skipping 'Smart mode': getting into expert mode before Google spends for you
  • Billing setup and the promotional credits worth claiming
  • Conversion tracking BEFORE campaigns: why this order is non-negotiable
  • Google Tag setup on WordPress/GHL: form fills, calls, purchases
  • Linking GA4 and importing conversions — one source of truth
  • Enhanced conversions and consent mode: the 2026 tracking reality
02

Keyword Research & Search Campaign Architecture

Hour 2
  • Keyword Planner properly: volumes, forecasts, and what to distrust
  • Match types in 2026: broad vs phrase vs exact — how loose matching really behaves
  • Negative keywords: the pre-launch list that saves 30% of budget
  • Commercial intent filtering: bidding on buyers, not researchers
  • Campaign architecture: SKAG vs themed ad groups — the current answer
  • Location & schedule targeting: radius, exclusions, dayparting
  • Budget math: working backwards from target cost-per-lead to daily budget
03

Writing Ads & Building the Campaign Live

Hour 3
  • Responsive Search Ads: 15 headlines and 4 descriptions that Google can't mangle
  • Writing ad copy with AI: benefit-led headlines, proof, CTAs — with character limits
  • Ad strength score: when to chase it, when to ignore it
  • Assets/extensions: sitelinks, callouts, calls, structured snippets — free CTR
  • Landing page alignment: message match and Quality Score
  • Building your first search campaign live on your account
  • Launch checklist: 12 things to verify before enabling
04

Beyond Search: Performance Max, Display & Local

Hour 4
  • Performance Max in 2026: what it's good for, where it wastes money, how to feed it
  • Asset groups, audience signals and brand exclusions in PMax
  • Display and remarketing: cheap awareness done without junk placements
  • YouTube ads basics: when video is worth testing at small budgets
  • Local Services Ads vs Google Ads for service businesses (Google Guaranteed)
  • Call-only campaigns for phone-first businesses
  • Choosing your channel mix at $300/mo, $1,000/mo and $3,000/mo budgets
05

Optimization, Quality Score & Reporting

Hour 5
  • The optimization routine: daily 5-minute, weekly 30-minute, monthly deep-dive
  • Search terms report: mining negatives and finding new winners
  • Quality Score components and how to actually move them
  • Bidding strategies: manual CPC → maximize conversions → target CPA — the graduation path
  • When to kill vs when to wait: statistical patience with small budgets
  • Client-ready reporting: cost per lead, not clicks, in one simple dashboard
  • Troubleshooting: disapproved ads, limited by budget, suspended accounts
Hour 1 is deliberately tracking-first. Most wasted Google Ads budgets trace back to campaigns launched before conversions were measured — we set up measurement before spending a dollar.
Who It's For

This Course Fits You If…

Local service businesses

Plumbers, dentists, cleaners: search ads capture people ready to buy. Learn to run $10–30/day yourself.

Freelancers & agencies

Google Ads management pairs perfectly with web design ($299–$497) — sell the site, then the traffic.

E-commerce owners

Hour 4's PMax and Shopping coverage is your core. Book it with hours 1–2 if tracking isn't set up.

In-house marketers

Stop nodding in agency meetings. Five hours makes Ads Manager legible and vendors accountable.

How It Works

Book First, Pay After We Talk

1

Book a free 30-min call

We map what you already know, what you want to build, and which hours you actually need. No payment online — nothing to pay before this call.

2

Get your plan

You leave the call with a written hour-by-hour plan: full course, a subset, or a single session.

3

Pay per session

$10 per hour, paid as you go via PayPal or Stripe link after we agree the plan. Stop any time — no packages you're locked into.

4

Learn on your project

Every session is hands-on, on your own site and accounts, with recordings and WhatsApp doubt support between sessions.

FAQ

Frequently Asked Questions

What if I need more than 5 hours?

Extra hours are $10 each. Common add-ons: a PMax deep-dive, Shopping feed setup, or a monthly account review.

How do I pay? There's no payment button.

Book the free 30-minute planning call first. We agree what you need, then you pay $10 per session via PayPal or Stripe link. Nothing is charged before we've spoken.

What ad budget do I need to learn?

$10–15/day of real spend from hour 3 onward gives you real data to learn on. Hours 1–2 (setup, tracking, keyword research) need zero spend.

Google gave me a $500 ad credit. Should I use it?

Yes — but only after hour 1. Most people burn credits in Smart mode on the wrong keywords with no tracking. Setup first, credit second.

Search ads or Meta ads for my business?

Rule of thumb: search captures existing demand ('emergency plumber near me'), Meta creates demand. If people already search for what you sell, start here. The planning call settles it for your case.

Who teaches it?

Ranjan Barman — 10 years on Fiverr, 743 orders, 5.0 rating across 340 reviews, managing live Google Ads accounts for agency clients. You learn inside a real account with real spend, not a sandbox.

Start With One Hour. $10.

Book the free 30-minute call and we'll plan your first session together.

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