A: Site speed is crucial because slow-loading pages can negatively impact user experience and increase bounce rates. Search engines, particularly Google, consider page speed as a ranking factor, so a faster website can lead to higher search rankings.

A: We improve site speed by optimizing images, leveraging browser caching, minimizing HTTP requests, using a content delivery network (CDN), and optimizing CSS, JavaScript, and HTML code.

A: Mobile-friendliness refers to how well your website performs on mobile devices. With a significant portion of web traffic coming from mobile users, search engines prioritize mobile-friendly websites in their rankings.

A: We ensure mobile-friendliness by implementing responsive design, optimizing page load times for mobile devices, and ensuring that all content is accessible and usable on smaller screens.

A: Crawlability refers to how easily search engine bots can access and crawl your website. Indexability refers to how well these bots can index the pages of your site. Both are critical for ensuring your content is found and ranked by search engines.

A: We improve crawlability and indexability by creating a clean site architecture, submitting a sitemap to search engines, using robots.txt to control crawling, and ensuring there are no crawl errors.

A: Duplicate content can confuse search engines and dilute the ranking potential of your pages. It can also lead to search engines penalizing your site, impacting your overall SEO performance.

A: We fix duplicate content issues by implementing canonical tags, setting up 301 redirects for duplicate pages, and ensuring unique and original content across the website.

A: Structured data is a standardized format for providing information about a page and classifying the page content. It helps search engines understand the context of your content, which can enhance search visibility through rich snippets.

A: We implement structured data by using schema markup, adding appropriate tags to your HTML, and testing the structured data with tools like Google’s Structured Data Testing Tool to ensure accuracy.

A: HTTPS (Hypertext Transfer Protocol Secure) ensures that data sent between your website and users is encrypted and secure. Search engines like Google prioritize HTTPS websites over non-secure ones.

A: We implement HTTPS by obtaining an SSL certificate, installing it on your server, and ensuring that all website pages are served over HTTPS with proper redirects from HTTP to HTTPS.